B2B Marketer

Hybrid
- Amsterdam, Noord-Holland, Netherlands
Marketing

We are looking for a dynamic B2B (Growth) Marketer to turn lead generation, events, and content into a repeatable growth engine across the Netherlands, Germany, and Canada.

Job description

At OMRT, we are changing the way the world is developed. We are a value-driven technology partner with our platform-first approach, delivering parametric design intelligence to real estate developers and fostering deep enterprise collaborations Our tech solutions are reshaping the real estate industry.

Driven by our rapid growth and expansion into international markets, we are looking for an experienced B2B (Growth) Marketer to turn lead generation, events, and content into a repeatable growth engine across the Netherlands, Germany, and Canada. This is a broad, highly hands-on role where you will enjoy a lot of creative freedom. Your primary focus will be to generate a steady flow of qualified conversations (SQLs) for our Sales team within a highly specific, localised real estate market.
Join a growing team of 45 individuals from 18 different nationalities where no two days are the same. At OMRT, we value ownership and encourage risk-taking, offering a dynamic environment where you can significantly influence our strategy and the future of the real estate industry.

Job requirements

You will report to the Head of Marketing and work in close collaboration with our Commercial team. Broad responsibilities include:

Lead Engine & Demand Generation: Build and run high-impact campaigns across LinkedIn, email, and paid ads to consistently hit quarterly Sales Qualified Lead (SQL) targets.
End-to-End Event Management: Organise international trade shows and field marketing events across the Netherlands, Germany, and Canada, managing everything from initial planning to lead follow-up.
Content Creation: Produce compelling localised content, including social posts, newsletters, targeted emails, case studies, and event materials that speak the client's financial and development language.
Data & Reporting: Own our marketing and lead data within HubSpot, keeping the entire acquisition funnel clean while delivering monthly reports on lead metrics, pipeline impact, and cost-per-acquisition to continuously optimise our approach.

Skills and experience

B2B Marketing Track Record: Around 3 to 5 years of experience in B2B marketing, ideally within a high-growth SaaS, commercial tech, or fast-moving B2B environment. You have a proven background blending offline field marketing (international trade shows and events) with digital demand generation. Experience in marketing to corporate, enterprise-level stakeholders, where localised relationships matter is a significant advantage.
Tool Proficiency: Hands-on mastery of marketing automation tools including HubSpot, Google Ads, and LinkedIn Ads is essential.
Commercial & Data Acumen: A proven ability to interpret marketing data, lead scoring, act on insights, and collaborate with sales teams to build an active pipeline.

Traits

Comfort in Velocity: You thrive in small, fast-moving teams and are excited by the challenge of managing multi-market campaigns.
Target driven: You are intensely target-oriented and focused on commercial outcomes and measures.
Entrepreneurial & Self-Starting: You love building things from scratch and take bold ownership without needing a rigid structure or a task list spelled out for you.
Organised & Hands-on: You possess exceptional project management skills to keep events on track, and you roll up your sleeves to do the execution rather than just planning and delegating it.
Curious: You have a genuine desire to dig under the hood to understand our technical platform and what real estate clients actually value.

Education and languages

Education: A Bachelor’s degree in Marketing, Business, or a related discipline is preferred. The ideal candidate possesses both the theoretical knowledge required to build long-term brand strategy and the practical capability to drive measurable results.
Languages: Fluent English proficiency is required. Fluency in Dutch and/or German is considered a major plus.

Perks and benefits

Salary: Gross annual salary (including 8% holiday pay) in the range of € 50,000 – € 65,000 dependent on determined job grade (medior vs senior), experience and proven skills.
Hybrid Working: A minimum of 3 days per week at our vibrant Amsterdam office in Rembrandt Park and we provide the flexibility to work 2 days from home.
Time Off & Work Abroad: 25 vacation days (pro-rated), with the option to purchase up to 5 additional days, and the opportunity to work abroad for max 15 days.
Tech & Travel: A high-end laptop and complete travel reimbursement / mobility cover for your commute.
Wellness & Health: Employee wellness support through OpenUp and access to health initiatives via a.s.r. Vitality.
Future Planning: Comprehensive pension scheme with employer contribution and optional employee contribution, income protection for long term illness and disability.
Office Perks: Subsidised lunch at our on-site restaurant, plus unlimited coffee, tea, and snacks.

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Questions

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Do you have the legal right to live and work in The Netherlands?

Yes

Describe a specific B2B demand generation campaign or marketing activity you ran that you are incredibly proud of. Walk us through the actual weeds of your execution: What was the exact creative hook or messaging angle you used? Which specific assets did you write or build yourself (e.g., LinkedIn ad copy, HubSpot sequences, or targeted emails)? What was the most unexpected bottleneck you hit during the rollout, and what were the final, hard metrics (ideally SQLs or pipeline impact) you achieved? Note: We value real, unpolished, highly specific execution stories over textbook frameworks or AI-generated answers.

Tell us about a complex international trade show, field event, or large-scale project you personally organised from the ground up. What were the exact logistical challenges you handled yourself, and how did you bridge the gap between offline handshakes and clean, trackable data inside your CRM? Share one specific thing that went completely wrong on-site or during planning, and exactly how you fixed it.